With the ever-increasing digital ad industry, ad frauds have also multiplied immensely. These frauds do severe damage to ad campaigns by hiding ads from their intended places, stealing clicks, or any other means.
How can you detect ad frauds easily? Proxyway suggests that using a proxy to change your IP address to that of a particular geographic location will make local ad fraud detection easier. As they extensively test all proxy providers on the websites and provide data-driven proxy lists that can be trusted, you can check them out here.
What Is Ad Fraud?
To detect ad fraud, you must understand the term first. Ad fraud refers to several activities, including simulated traffic push to websites, making fake impressions or clicks with bots or scripts, and many more.
Some of the most common ad frauds are impression laundering, faking website traffic, ad click fraud, etc. Scammers use these bad techniques to present you with a fake sensational report of your ads. This is known as ad fraud.
Other than bots or scripts, scammers might also use a pool of fake accounts to make it look real to you. And this is where many marketers get fooled.
How to Detect Ad Frauds?
Though detecting ad frauds can be difficult for newbie marketers, you can detect those frauds if you keep your eyes open. Here are the most common factors in determining whether you are a victim of ad fraud.
Zero Performance
If you are running a targeted ad campaign, it should provide you with the desired outcome. And the amount of outcome is usually calculated before running the ad. For example, if you run a display campaign and get no messages or conversions, then the impression is definitely coming from bots or fake accounts.
Ad Analytics
This can be an important factor in determining the quality of the ad. If you look at the analytics of a real ad, you will see that people are spending some time on landing pages and clicking through the pages. Some of them will even fill out forms to become leads.
But you won’t notice the same thing in the case of ad fraud. Though there will be a lot of impressions, you won’t see any people filling out forms or clicking through pages.
Tracking IP Addresses
If your ad goes in the right direction, the visitors will probably have residential IP addresses. It will prove that visitors are real humans, not some bots sitting inside devices.
If you see many visitors coming to visit with data center IP addresses, you can determine that those are not real humans but proxies hosted on a server.
High CTR
Abnormally high click-through rates are another sign of ad fraud. Those clicks might be coming from real visitors. Instead, scammers use bots to make fake clicks, which you should be aware of.
Once you are aware of these symptoms, ad fraud detection will be much easier.
How Ad Proxies Help in Verification?
Ad verification is an important step to avoid ad fraud. If you use an ad verification service provider, they will use a large pool of residential proxies to identify and track ad fraudsters.
This is because scammers can detect ad verification scripts and block them so that you can’t track them.
How to Verify Localized Ads with Proxies?
Using proxies is the most convenient way to detect localized ad frauds. Instead of hiring local people to keep an eye on your ads, you can use proxies to jump to that geographic location and see how your ad is showing there.
To do this, you need to have trusted proxy providers. But identifying such providers can be difficult. Proxyway runs regular tests to identify reliable proxy providers. You can benefit from these lists.
The data-driven analysis of proxy providers will help you choose the best provider in terms of speed, stability, and reliability. Being able to hide your identity is of paramount importance. Otherwise, scammers can detect your presence and block your IP addresses so that you can’t detect their fraudulent activities.
Conclusion
Publishing locally targeted ads isn’t enough to get the desired performance or conversion in this era. You need to constantly watch the activities of the ads to detect whether scammers are cheating you.
Proxies will help you detect ad frauds much easier. While maintaining your anonymity, you can look up how ads are doing in different geolocations without being there in person.
And finding the right proxy provider is a tough job. Proxyway analyzes the performance of proxy providers to give you an in-depth idea about the characteristics of their networks.
This might help you verify ads and detect ad frauds much more effectively.
